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How to Master Growth Marketing in 2024 The marketing landscape has evolved significantly over the past decade, driven by advancements in technology and shifting consumer behaviors. With the rise of AI, new search tools, and rapidly changing advertising trends, it’s crucial to update your marketing strategy. If you’re still relying on outdated methods, it’s time to rethink your approach and embrace a more agile, growth-focused strategy. Here’s what you need to know: What Is Growth Marketing? Growth marketing extends beyond traditional customer acquisition by focusing on the entire customer journey. Unlike conventional marketing that often targets only the initial stages of the funnel, growth marketing aims to optimize every phase—from awareness through to loyalty. This approach helps maximize customer lifetime value, which is crucial for long-term success. Josiah Wiles, Vice President of Client Experience at Fyzat, explains: “Growth marketing is an expansion of traditional marketing concepts to address the full funnel, from awareness to loyalty, not just acquisition.” Key Components of Growth Marketing: Comparison: Traditional Marketing vs. Growth Marketing Aspect Traditional Marketing Growth Marketing Focus Primarily on customer acquisition through specialized channels. Entire customer journey, including attraction, conversion, closure, and delight. Relevant Metrics Impressions, Clicks, Sales, Customer Reach. KPIs such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Net Promoter Score (NPS). Channels TV, Print, Radio, and other specialized channels. Integrated, cross-channel approaches, including SEO, Social Media, Email Marketing, and Paid Ads. Decision-Making Experience-based, often relying on past successes. Data-driven, utilizing real-time analytics and A/B testing. Adaptability Structured campaigns with set timelines. Agile methodologies allowing for quick pivots based on data-driven insights. Technology Selective use of technology like CRM systems. Extensive use of data analytics tools, automation, and AI-driven marketing. Customer Engagement Direct communication, often one-way, like newsletters. Multi-channel, interactive communication, including social media and personalized emails. Traditional marketing is effective for targeted campaigns and immediate results, while growth marketing offers a comprehensive, data-driven approach that aligns with modern digital trends. 4 Key Growth and Digital Marketing Trends for 2024 To stay ahead in growth marketing, it’s essential to understand and leverage the latest trends. Here are four critical trends to watch in 2024: Artificial Intelligence is increasingly integral to marketing. According to Martech, 84% of marketers are already using AI, and 75% plan to invest more in it over the next three years. AI tools, like those from HubSpot and Marketo, are automating tasks, providing insights, and optimizing campaigns. Voice search is becoming more prevalent. With the rise of smart speakers and voice assistants, optimizing your content for voice queries is crucial. Consider the natural language people use when speaking and integrate conversational keywords into your SEO strategy. Video continues to dominate digital marketing. Whether it’s live streaming, short-form videos, or interactive content, incorporating video into your strategy can significantly enhance engagement and conversion rates. Social media platforms are increasingly becoming shopping destinations. Integrate social commerce into your strategy by leveraging features like shoppable posts and in-app purchases to drive sales directly through social channels. 7 Steps to Build a Growth Marketing Strategy To develop a robust growth marketing strategy, follow these steps: 5 Content Marketing Strategies for Growth Effective content marketing is key to driving growth. Here are five strategies to implement: Tools for Measuring and Optimizing Growth Marketing Metrics To effectively measure and optimize your growth marketing efforts, leverage these tools: Ready to master growth marketing in 2024? Whether you need to refine your current strategy or start from scratch, consider partnering with a growth marketing agency to ensure you stay ahead of the curve and achieve your business goals. Image from Oberlo It’s quite significant. According to Oberlo, 72% of U.S. consumers are using voice search via digital assistants. Although checking the weather is the most common use, not optimizing for voice search means you’re missing out on substantial traffic opportunities. Video marketing is proving highly effective. Wyzowl reports that 91% of marketers found video marketing instrumental in boosting traffic in 2023. Platforms such as YouTube, Meta (formerly Facebook), and Instagram are particularly effective for leveraging video content. Image from Wyzowl How to Master Growth Marketing in 2024 The marketing landscape has undergone significant changes over the past decade, driven by advances in artificial intelligence (AI), evolving search tools, and rapidly shifting advertising trends. If you’re still relying on outdated marketing strategies, it’s time for a wake-up call. To stay competitive, you need a growth marketing strategy that is both robust and agile. Here’s a comprehensive guide to mastering growth marketing in 2024: What Is Growth Marketing? Growth marketing is a holistic approach that extends beyond traditional customer acquisition. It focuses on the entire customer journey, aiming to maximize customer lifetime value and ensure sustainable growth. “Growth marketing expands the traditional marketing concept to encompass the full funnel—from awareness to loyalty—rather than just awareness to acquisition,” explains Josiah Wiles, Vice President of Client Experience at Fyzat. Key Components of a Winning Growth Marketing Formula: Growth marketing is data-driven and emphasizes the entire customer lifecycle, contrasting with traditional marketing’s narrower focus on acquisition alone. 4 Growth and Digital Marketing Trends for 2024 1. AI-Driven Marketing AI is transforming marketing practices. According to Martech, 84% of marketers are already using AI, with 75% planning to increase their investment in the next three years. AI tools like HubSpot and Marketo are streamlining tasks and generating valuable insights. 2. Voice Search Optimization Voice search is becoming increasingly prevalent, with 72% of U.S. consumers using digital assistants. While the primary use is checking the weather, optimizing for voice search can open up significant traffic opportunities. 3. Video Marketing Video marketing remains a powerful tool. Wyzowl reports that 91% of marketers saw increased traffic due to video marketing in 2023. Platforms like YouTube, Meta (formerly Facebook), and Instagram are ideal for video content. Additionally, short-form video platforms like TikTok and interactive 360-degree videos are gaining traction. 4. Social Commerce Social commerce blends social media and eCommerce, with global revenue reaching $724 billion in 2022 and expected to surpass $6 trillion by

Effective website design is essential for small businesses looking to boost traffic and sales. In fact, 80% of website credibility comes from design, and 94% of first impressions are design-related (WebFX). The challenge? Users are quick to judge, with most leaving a page within 10-20 seconds if it doesn’t catch their attention. So, how can you turn those brief visits into meaningful engagement and conversions? How do you ensure visitors stay and take action? These 12 small business web design tips will help turn casual visitors into leads ready to convert, whether they’re signing up for a demo or making a purchase. Table of Contents: Common Website Design Mistakes Hindering Your SuccessWith over 1.13 billion websites online, 82% of them are inactive (Forbes Advisor). If your site isn’t delivering results, here are common design mistakes that could be holding you back. Source: GoodFirms To attract and retain visitors, it’s essential to avoid these common web design mistakes: If your website suffers from any of these issues, it’s time to revamp your design. How To Make a Small Business Website Poised for Success A successful small business website strikes a balance between aesthetics and functionality. To engage visitors and encourage conversions, follow these 12 design tips: By following these web design tips, your small business website will be positioned for success, driving traffic, engaging users, and converting visitors into loyal customers. 4o Source: Dynamic Yield To improve mobile user experience, it’s essential to adopt a mobile-friendly, responsive design for your small business website. A responsive design ensures that your website’s layout and content adjust seamlessly to different screen sizes and resolutions, offering users an optimal viewing experience across all devices. Testing on various devices should be part of your design process, allowing you to identify and fix any issues to provide a smooth, consistent experience for all users. 8. Incorporate Social Proof into Your Website Social proof helps build trust and credibility with potential customers. Incorporating customer testimonials, reviews, and endorsements into your small business website design can increase confidence in your brand. Here’s how: 9. Improve Site Load Speed A fast-loading website is crucial for keeping visitors engaged and boosting conversions. Slow load times can lead to lost opportunities, as studies show speed directly impacts sales. For example, Mobify found that reducing their homepage’s load time by just 100 milliseconds increased session-based conversions by 1.11% (Cloudflare). Here’s how to optimize your website for speed: 10. Position Contact Details and CTAs Above the Fold Not all visitors will scroll through your entire website, so it’s essential to place critical information like contact details and calls-to-action (CTAs) above the fold—the visible part of your site before scrolling. This ensures visitors can easily find your contact information or take action without navigating further. For example, Thrive Internet Marketing Agency’s homepage places a prominent phone number and CTA above the fold, making it easy for visitors to engage immediately. By incorporating these strategies, your small business website will be more responsive, user-friendly, and effective at driving conversions. 4o 11. Utilize Visuals to Enhance User Experience Visual content, such as images, videos, and infographics, is far more engaging and memorable than text alone (AIContentfy). Incorporating visuals strategically can significantly improve user experience. Here’s how: 12. Regularly Curate Fresh, Valuable Content Fresh, targeted content keeps visitors coming back and positions your brand as a trusted authority in your industry. Collaborating with copywriters, content strategists, or in-house writers to create engaging, informative content will help attract and retain customers. Consider including the following in your content strategy: By following this guide, you’ll have a solid foundation for creating a successful small business website. Alternatively, you can partner with professional web designers who can tailor the site to meet your business needs. Boost Conversions with Professional Web Design While templated websites may seem like a quick and cost-effective option, they often lack the personalization and advanced functionality that can help your small business stand out. If you’re looking to overhaul your current website or start from scratch, partnering with Thrive’s expert web designers can help you build a custom website that resonates with your audience and drives conversions. From content creation to eCommerce web design, Thrive’s web design services for small businesses are designed to build high-converting platforms that help your business grow. Contact Thrive’s web design agency today to learn more about our process or to schedule a free consultation.

Business owners face numerous critical decisions that can determine the success or failure of their ventures. While it’s widely recognized that every business should have a website, not all businesses are equipped to navigate the complexities of building one or getting it online. A simple way to launch a website is by using a content management system (CMS). A CMS provides the foundational framework, allowing businesses to quickly design and start creating content. Two of the most popular CMS platforms are WordPress and Joomla. Although WordPress wasn’t originally intended to be a CMS, its massive popularity attracted a large community of developers and programmers. Over time, it evolved into a versatile platform now widely used by both small and large businesses as an effective CMS solution. WordPress and Joomla are both free and widely-used content management systems (CMS), but they have key differences that small business owners should consider when choosing between them. WordPress is significantly more popular, powering around 67 million websites. Joomla, while also widely used, has reported over 35 million downloads, though the exact number of active sites remains unclear. Both platforms offer a wide range of add-ons to expand functionality, supporting features like e-commerce, security, usage analytics, and spam prevention. Here are some important factors to compare when deciding between WordPress and Joomla: In summary, WordPress stands out for its quick installation, user-friendly interface, and strong content and SEO capabilities, making it a top choice for businesses seeking a hassle-free, effective website platform.