Search is no longer limited to a page of traditional blue links. People can use Google Search, AI Overviews, AI Mode, and other AI-powered discovery tools to research questions, compare choices, and find businesses.
Your website is getting visitors. Google Analytics shows traffic, Search Console shows clicks. People are landing on your pages, but there is one problem: they are not becoming leads.
Google Search is changing. People no longer use Google only to type a few keywords and open a list of websites. They can now ask detailed questions, compare options, explore topics, and continue with follow-up questions inside AI-powered search experiences.
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